2-24-05                                                                                   62LCR#13 GORD                                          

Sponsored by:                          Scott Larson                             Business School Senator

                                                Brian Tannenbaum                    Co-Senator ASSG

Authored by:                            Scott Larson                             Business School Senator

                                               

A Resolution

Resolution History

The University of Colorado experienced a tragedy last Fall by the death of Lynn Gordon Bailey. This tragedy affected everyone on campus, from his freshman classmates to the President of the University. The members of the Chi Psi Fraternity have set out to never let a calamity like this to happen again through the creation of the G.O.R.D. . G.O.R.D., Guidelines and Objectives of Responsible Drinking, is a group desiring to engage an educated community to act responsibly in all social situations.  G.O.R.D. is committed to challenging the false perceptions of alcohol use and abuse commonly viewed among our peers

Resolution Summary

WHEREAS: The G.O.R.D. foundation seeks to provide a safer environment for students at the University of Colorado at Boulder; and,

WHEREAS: A problem with excessive drinking exits at the University of Colorado at Boulder and at universities across the State of Colorado; and,

WHEREAS: The University of Colorado Student Union supports efforts to enhance the safety of students in all activities which they may choose to engage.

 

THEREFORE, BE IT RESOLVED by the Legislative Council of the University of Colorado Student Union, THAT:

SECTION 1:  The University of Colorado Student Union endorses the efforts of the G.O.R.D. foundation to create more awareness in regards to alcohol use for the students at the University of Colorado at Boulder.

SECTION 2: The University of Colorado Student Union recognizes the problems of excessive alcohol consumption at the University of Colorado at Boulder.

SECTION 3: The University of Colorado Student Union Supports the program plan outlined in Appendix A of this resolution.

SECTION 4:  ENACTMENT. This resolution takes effect upon passage by the Legislative Council and upon obtaining the signatures of the Council President and the Tri-Executives.

3-3-05                                                              Tabled

3-11-05                                                            Passed            First Reading                                                12-0-0

3-18-05                                                                                                                       Tabled

3-31-05                                                            Tabled til 4-7-05                                             Acclamation

4-21-05                                                            Passed 2nd Reading                                                  11-0-2

 

 

                                                                                    ________________________________

Naomi Lopez, Legislative Council President                  Joseph Neguse, Tri-Executive

 

                                                                                    ________________________________

Garrett Stanton, Tri-Executive                           Veronica Crespin, Tri-Executive          

 

 

 

 

 

 

Apendix A:

 

G.O.R.D. Mission Statement:

 

 G.O.R.D., Guidelines and Objectives of Responsible Drinking, is a group desiring to engage an educated community to act responsibly in all social situations.  GORD is committed to challenging the false perceptions of alcohol use and abuse commonly viewed among our peers.  Through education and promotion about responsible alcohol use, G.O.R.D. intends to grow a strong network of people who live by these three objectives.

 

1.      I will understand the risks involved

2.      I will be mindful of my surroundings

3.      I will spread awareness

 

The people associated with GORD add intangible value to the community that builds stronger relationships among different peer groups and the community at large.  These relationships become dependant on each other to watch out for friends to not use alcohol excessively.  Those who follow G.O.R.D.’s objectives are committed to remembering Lynn Gordon “Gordie” Bailey by the constant reminder of the G.O.R.D. keychain to be responsible when faced with the decision to drink alcohol. 

 

The G.O.R.D. Principals:

 

            College universities are experiencing a large amount of high-risk alcohol use on campuses nationwide.  The G.O.R.D. initiative combats this problem and creates awareness of how alcohol use can be dangerous in any social setting without the proper guidance.  Efforts to create an environment of abstinence will be unrealistic in a modern college campus.  Rather, we are more effective by educating fellow students on the risks involved with drinking and instilling values to use alcohol conservatively and responsibly.  

 

G.O.R.D.’s objectives are:  

a.       Spread and teach alcohol risk awareness

                                                               i.      Alcohol Poisoning

                                                             ii.      Abuse of hard alcohol

                                                            iii.      Promote responsible drinking

                                                           iv.      Unintentional injuries caused by excessive drinking.

b.      Help people be aware in their social surroundings

                                                               i.      Preventing other people from drinking excessively

                                                             ii.      Know the signs of alcohol poisoning

                                                            iii.      Understand what to do if an individual is in need of help

c.       Educate fellow students on the presented issues

                                                               i.      Begin by marketing to University of Colorado students

                                                             ii.      Alcohol Awareness Convention March 1st, 2005.  Keynote speaker Josh Goldman presenting on education of high risk social drinking. 

                                                            iii.      Use the Greek system as an awareness channel and a communication vehicle

                                                           iv.      Use the university faculty and administration as a resource

                                                             v.      Use all Chi Psi Alphas to bring the G.O.R.D. campaign to colleges nationwide.

 

G.O.R.D. Programs:

 

G.O.R.D. will specifically target leaders from different social groups around campus, and will focus its efforts on programs to reach out to all individuals associated.  We will start at the University of Colorado-Boulder campus and intend to spread our message using other Chi Psi chapters at universities around the country. 

To be successful in spreading our campaign to college and high school students, G.O.R.D. intends to use the following programs as resources to achieve our mission. 

 

a.       College Students

                                                                                       i.      Sell key chains to spread knowledge, create awareness, and raise money for The Gordie Foundation and future G.O.R.D. programs.  

                                                                                     ii.      Organize events on college campuses including fundraisers or educational assemblies where doctors and other professionals are keynote speakers. 

b.      Greek System

                                                                                       i.      Establish all Greeks as leaders in this alcohol awareness campaign.

                                                                                     ii.      Go to fraternity and sorority houses to speak about responsible and safe alcohol policies for fraternal & social functions.

                                                                                    iii.      Work on a mandatory program for fraternity and sorority officers and members to promote responsible and safe policies. 

c.       High Schools

                                                                                       i.      Meet with seniors to teach them about alcohol and its risks.

1.      Give a perspective of how alcohol is abused in college and teach them to be positive role models whether they choose to drink or not. 

                                                                                     ii.      Teach them how to respond appropriately to peer pressure.

                                                                                    iii.      Organize speakers and assemblies in local schools. 

                                                                                   iv.      Provide an educational video to show students at assembly. 

d.      Web Site

                                                                                       i.      Provide contact information for G.O.R.D. foundation

                                                                                     ii.      Explain how to make donations and order products

                                                                                    iii.      Have links to other related sites, charities, and educational programs.

                                                                                   iv.      Provide information on signs of alcohol poisoning

                                                                                     v.      Communicate ongoing G.O.R.D. projects and news 

 

 

GORD Products & Marketing:

 

Keychain:

 

The carabineer and keychain were chosen as our product because it is a simple and tangible tool used in many college students’ every day lives.  The purpose of the keychain is to be a constant reminder for people to be safe and responsible in all social situations.  Throughout the day it will be seen whenever one’s keys are used.  For example, when students unlock their door or start their cars, they will be reminded of the G.O.R.D. objectives.  It can also serve as a marketing tool.  People will be able to show the keychain to their friends, thus further spreading G.O.R.D.’s message.

 

Design:

 

a.       Carabineer has the G.O.R.D. logo on it and the keychain spells out acronym

 

b.      Key tag lists the three main objectives of G.O.R.D.

1.      I understand the risks involved

2.       I will be mindful of my surroundings

3.      I will spread awareness

-Key tag also has web page: www.gordcolorado.com

 

c.   Price and Profit

                                                                                   vi.      A key chain and carabineer is exchanged for a minimum $2 donation.

                                                                                  vii.      Price is always kept low with the hope we will reach more people

                                                                                viii.      Proceeds will fund our future operations, or be sent to The Gordie Foundation, a charity setup by Gordie’s parents in Texas. 

                                                                                   ix.      Donations collected will be turned over to the G.O.R.D. treasurer and deposited into a DBA G.O.R.D. account. 

e.       Key chains will be marketed to:

                                                                                       i.      Fraternity and sorority houses

                                                                                     ii.      Freshman dorms

                                                                                    iii.      Athletic clubs

                                                                                   iv.      Student groups

                                                                                     v.      University faculty and staff

                                                                                   vi.      All Chi Psi Alphas around the country as 

                                                                                  vii.      Campus population at large. 

f.        Future products

                                                                                       i.      We plan to offer more products including t-shirts, paper products, and other clothing items.

 

Long Term Goals:

 

Fall 2005:                     Reach out to Denver/Boulder area high schools

 

                        Winter 2005/2006:       Reach out to high schools of undergraduate alumni

 

                        Spring 2006:                 Greek System involvement from 3 other universities

 

Spring 2006:                 Sale of 100,000 key chains and minimum donations of $25,000 to GORDIE Foundation

Fall 2006:                     Set up Educational Scholarship Fund for the further education of GORD Members.